Europe

Multiple Sports
Sponsorship & Marketing

Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
Football
Sponsorship & Marketing

Uefa, European football's governing body, has launched a tender process in the logistics category to sponsor its leading men's club competitions
Multiple Sports
Finance & Law

Wasserman has successfully negotiated the takeover of CSM Sport & Entertainment agency as it makes a major move into the European sponsorship and brand marketing space
Football
Sponsorship & Marketing

AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Football
Sponsorship & Marketing

Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.
Rugby Union
Sponsorship & Marketing

French automotive manufacturer Peugeot has extended its long-running association with domestic Top 14 champion Stade Toulousain by agreeing a three-season renewal to its role as the rugby union club’s m…
Multi-sport
Events

Caisse des Dépôts, a French public sector financial institution, and Arena Group, which provides temporary structures and associated services for events and commercial use around the world, have signed u…
Football
Sponsorship & Marketing

Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Football
Sponsorship & Marketing

NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
Football
Finance & Law

The Scottish Professional Football League, Rangers and the Premiership club’s sponsor, Park’s of Hamilton, have agreed to withdraw their arbitration procedure relating to the SPFL’s sponsorship deal with …
Football
Sponsorship & Marketing

Newly promoted Premier League side Luton Town FC has announced a front-of-shirt sponsorship extension with pay-as-you-go energy supplier Utilita as the “biggest ever sponsorship deal in the club’s his…
Tennis
Sponsorship & Marketing

Champagne brand Lanson has announced the renewal of its sponsorship with the All England Lawn Tennis Club (AELTC) as Official Partner to the Wimbledon championships for another five years
Football
Sponsorship & Marketing

German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Multiple Sports
Finance & Law

Wasserman has engaged in talks with a view to acquiring the CSM Sport & Entertainment agency as it looks to advance its international growth
Rugby Union
Sponsorship & Marketing

The Welsh Rugby Union (WRU) has unveiled Go.Compare as the governing body's first back-of-shirt sponsor in a multi-year, seven-figure deal
Football

Gambling platform BK8 fulfilled its long-term aim of becoming a front-of-shirt sponsor of a Premier League club when an agreement with Aston Villa was announced in June. Matthew Williams examines the deal in greater detail and speaks to the brand's European managing director, Michael Gatt about the reaction from fans.
Football
Sponsorship & Marketing

Nottingham Forest has expanded its sponsorship agreement with software company Ideagen, making it the club’s first sleeve sponsor since its return to the English Premier League last season.
Cricket
Sponsorship & Marketing

The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…