Europe

Tennis
Media

Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
Football
Sponsorship & Marketing

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T
Rugby Union

Investec’s decision to take the title sponsorship rights to European Professional Club Rugby's Champions Cup has helped the competition to emerge from a challenging period commercially.
Football
Sponsorship & Marketing

Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Rugby Union
Sponsorship & Marketing

SportBusiness Sponsorship speaks to Gareth Griffiths, director of partnerships and sponsorship at Virgin Media O2, about how the brand is activating its England Rugby sponsorship deal at the Rugby World Cup.
Football
Sponsorship & Marketing

SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
Football
Sponsorship & Marketing

Nottingham Forest’s two-year deal with Asian betting brand Kaiyun was agreed after the club contacted two other Premier League teams with links to the brand for due diligence.
Handball
Sponsorship & Marketing

The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
Rugby Union
Sponsorship & Marketing

Dutch brewing company Heineken will continue its sponsorship of European Professional Club Rugby (EPCR)’s Champions Cup after it was replaced by banking and wealth management services brand Investec as the title partner of the competition.
Golf
Sponsorship & Marketing

Citi aims to make gains from Ryder Cups in Italy and the US with the 2025 event in New York targeted for its fullest activation.
Football
Sponsorship & Marketing

Digital collectibles company Sorare has launched a new set of 3D digital football cards for its Premier League collection, an upgrade on the standard 2D cards rolled out during the inaugural 2022-23 season
Football

Rwanda is continuing to back its strategy of using sports sponsorship as a tool to boost tourism and investment from Europe after agreeing another top-flight football deal, this time with Bayern Munich.
Esports
Sponsorship & Marketing

The regional government of Andalusia claims it is the first tourist destination to sponsor a major global esports competition after giving its backing to events run by video game publisher Riot Games between…
Football
Sponsorship & Marketing

Betway has become the ‘Official Global Betting Partner’ of the Arsenal men’s team in the latest betting sector move among English Premier League clubs this season.
Football
Industry Moves

The Danish Football Association (DBU) has parted ways with its chief commercial officer Tobias Hoff just over a year into his post
Football

Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga. 
Football
Sponsorship & Marketing

Burnley FC has struck a sleeve sponsorship deal with US-based digital trading platform Uphold, leaving Chelsea FC as the only club in the English Premier League not to have sold the inventory