China
SAIC Motor joins Nanjing 2014’s green drive
Chinese state-owned automotive manufacturer SAIC Motor has signed up as an official partner for the Nanjing 2014 Youth Olympic Games as the event looks to press home its green agenda.
Ford steers into Chinese football with CSL
Automotive manufacturer Ford has reached a four-year agreement to become a premier partner of the Chinese Super League football competition from 2014 to 2017.
Dubai extends innovative Chinese table tennis partnership
The Government of Dubai has agreed to extend its groundbreaking sponsorship of the Chinese Table Tennis Association until 2017.
Hyundai beats BMW and Toshiba to Beijing Marathon deal
Korean car brand Hyundai beat rival carmaker BMW and consumer electronics company Toshiba to the title sponsorship of the Beijing Marathon last month thanks to strong local connections.
New deal pushes CSL above La Liga and Bundesliga
The Chinese Football Association Super League (CSL) is close to a new four-year sponsorship deal which will take the competition to between $55m (€39.5m) and $60m in annual central sponsorship revenue.
Ping An nets Chinese Super League naming spot
China’s Ping An Insurance has sealed a four-year deal to become the title sponsor of the Chinese Super League, the country’s top football division.
SDLG seeks to build Asian presence with AFC tie-up
Chinese building equipment company Shandong Lingong Construction Machinery (SDLG) has signed a three-year sponsorship deal to support the Asian Football Confederation’s club competitions.
Qoros to serve as title sponsor to World Table Tennis Championships
Chinese automotive company Qoros has been announced as the title sponsor of the 53rd World Table Tennis Championships.
Renault-Nissan Alliance to drive online contests at World Mind Games
International sporting federations union SportAccord has reached a deal to make the Renault-Nissan Alliance an official partner for its 2013 World Mind Games event, which commences in Beijing today.
AFC secures first Chinese commercial partner with Tsingtao deal
The Tsingtao brewery has agreed a three-year deal to sponsor the Asian Football Confederation’s club competitions.
Chinese Olympic Committee signs long-term Tencent deal
Tencent has signed an eight-year deal to become the exclusive internet outlet of the Chinese Olympic Committee at major international sports events.
Stanley Black & Decker tools up with CBA League
Stanley Black & Decker (SBD) has agreed a deal to become an official partner of the Chinese Basketball Association’s Professional League club competition from the 2013-14 season through to the 2016-17 campaign.
Vehicle company signs on to back Chinese Ocean Race entry
Chinese automotive firm Dongfeng Commercial Vehicle has announced it is to work with sports marketing and events company OC Sport to launch a Chinese team in the 2014-15 edition of the Volvo Ocean Race international sailing event.
Speedo in sync with China Swimming
Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.
ITTF and GAC Group serve up naming rights renewal
The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.
NVC dives into title sponsorship of Fina series
The International Aquatics Federation (Fina) has agreed a four-year deal for Chinese lighting manufacturer NVC Lighting to become the title sponsor of its Diving World Series.
World Snooker on the trail of blue-chip brands
World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.
LeBron James swoops to seal Tencent deal
National Basketball Association (NBA) superstar LeBron James has signed a deal with internet provider Tencent to promote the Chinese version of the NBA2K video games.