China
Audi to title sponsor Short Track Speed Skating World Cup
German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.
Shell and Tsingtao Beer deals point to CSL uplift
Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
Manchester City expands BNN Technology partnership
Chinese technology, content and services company BNN Technology has extended and expanded its partnership with English Premier League football club Manchester City.
Anta backs Chinese winter sports teams
Chinese sportswear brand Anta has agreed a deal to sponsor 13 of China’s national winter sports teams.
Arsenal expands deal with Chinese partner
English Premier League football club Arsenal has expanded its partnership with Chinese technology, content and services company BNN Technology.
Tag Heuer partners with Chinese FA
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.
Chinese Super League partners with brewery
The Chinese Super League, the top tier of club football in the country, has agreed a sponsorship deal with the Jiangsu Yanghe brewery.
Inter Milan signs China-facing partnership with SWM Motors
Automotive manufacturer SWM Motors has agreed a deal to become a regional partner of Italian Serie A football club Inter Milan in China.
Sponsors sign on for ICC China
Kaisa Culture Group, Audi, Neo Online, Der Floor, Emirates and Wuciyuan Herbal Products have signed on as sponsors of the Chinese leg of this year’s International Champions Cup pre-season football tournament.
Swiss destinations to be promoted at World Curling Championships
Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.
Chinese Super League club signs title sponsor
Chinese Super League football club Tianjin Teda has signed China Elion Resources Group as its new main sponsor.
Chinese Super League club signs title sponsor
Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.
Barcelona seals landmark Mission Hills deal, signs first North African sponsor
Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.
Tourism Australia backs AFL’s China game
Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.
Jiangsu Suning signs new main sponsor
Chinese Super League football club Jiangsu Suning has agreed a shirt sponsorship deal with electronics and telecommunications products manufacturer Konka.
Houston Rockets add to Chinese commercial roster
NBA basketball franchise the Houston Rockets has entered into a partnership with Chinese home-décor company Scisky.
IOC hails ‘ground-breaking’ Alibaba partnership
Chinese e-commerce company Alibaba has agreed a long-term deal to become a top-tier partner of the International Olympic Committee.
Title sponsor signs on for Beijing’s World Women’s Curling Championship
Beijing Competitor Sports Science and Technology (CPT) has been named as title sponsor of the 2017 World Women’s Curling Championship.