China

Chinese insurance group Ping An has agreed a five-year extension to its title sponsorship of the Chinese Super League, the top division of football in the country.

German automotive manufacturer Audi has been named as the title sponsor of the 2017-18 edition of the International Skating Union’s World Cup Short Track Speed Skating series.

Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.

Chinese technology, content and services company BNN Technology has extended and expanded its partnership with English Premier League football club Manchester City.

Chinese sportswear brand Anta has agreed a deal to sponsor 13 of China’s national winter sports teams.

English Premier League football club Arsenal has expanded its partnership with Chinese technology, content and services company BNN Technology.

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Chinese Football Association.

The Chinese Super League, the top tier of club football in the country, has agreed a sponsorship deal with the Jiangsu Yanghe brewery.

Automotive manufacturer SWM Motors has agreed a deal to become a regional partner of Italian Serie A football club Inter Milan in China.

Kaisa Culture Group, Audi, Neo Online, Der Floor, Emirates and Wuciyuan Herbal Products have signed on as sponsors of the Chinese leg of this year’s International Champions Cup pre-season football tournament.

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.

Chinese Super League football club Tianjin Teda has signed China Elion Resources Group as its new main sponsor.

Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.

Chinese Super League football club Jiangsu Suning has agreed a shirt sponsorship deal with electronics and telecommunications products manufacturer Konka.