China
Qi An Xin becomes cyber security sponsor of Beijing 2022
Software company Qi An Xin has been appointed the Official Cyber Security Service and Anti-Virus Software Sponsor of the 2022 Olympic and Paralympic Winter Games
Chinese women’s volleyball team signs two sponsors
The Chinese women's national volleyball team has agreed sponsorship deals with bedding brand DeRucci-MuSi and edible oils brand COFCO Fulinmen
Voss and War Horse join event portfolio for ITTF season finale
The International Table Tennis Federation (ITTF) has named bottled water brand Voss and energy drink War Horse as Major Sponsors of this week’s end-of-season ITTF World Tour Grand Finals.
Volvo extends China Open sponsorship as event stays in Shenzhen
The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Beijing 2022 signs PICC Group as official partner
The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Haier denies Manchester United shirt sponsorship report
Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m
Chengdu Airline backs ITTF Men’s World Cup
Chengdu Airline has been unveiled as the title sponsor of the International Table Tennis Federation’s (ITTF) Men’s World Cup, which takes place in the Chinese city from November 29 to December 1.
Dongfeng Fengshen furthers table tennis backing with ITTF deal
Chinese automotive manufacturer Dongfeng Fengshen has agreed a deal with the International Table Tennis Federation to become a major partner of three major events, two of which are being staged in China
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Tencent becomes partner of 2021 Summer Universiade
Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
Anta builds Olympic presence with IOC deal
The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Beijing Beiao Group signs Beijing 2022 Winter Games deal
Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
Chinese Tennis Association seals sponsorship deal with Ausnutria Dairy
Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m