Brazil

General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.

US automotive brand Chevrolet has agreed a multi-year deal with the Brazilian Football Confederation (CBF) to become the title sponsor of Campeonato Brasileiro Serie A and Serie B, the top two divisions of the domestic game.

Nutrition company Herbalife has entered into a one-year commercial partnership with Campeonato Brasileiro Série A football team Flamengo.

German sportswear firm Puma has agreed a four-year deal to design and develop kits for Campeonato Brasileiro Série A football team Esporte Clube Vitoria.

Campeonato Brasileiro Serie A football team Santos has renewed its shirt sponsorship deal with pipe and fittings company Corr Plastik.

Organisers of the Rio de Janeiro 2016 summer Olympics have signed four new sponsorship agreements and are in the final stages of securing 10 more partners for the Games, the organising committee’s commercial chief Renato Ciuchini has told the Bloomberg news agency.

The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.
 

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.

Campeonato Brasileiro Série A football team Portuguesa has renewed its shirt sponsorship agreement with electronics manufacturer DL for the Brazilian top division’s 2014 season.
 

Campeonato Brasileiro Serie A football club Gremio has signed a one-year partnership with locally-based fashion brand Spirito Santo.

Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.

Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.

Leadership company Liderança Serviços has agreed a two-year extension to its sponsorship deal with Brazilian football team Figueirense after the club gained promotion back to the country's top division, Serie A.

Drinks company Viton 44 has agreed a new one-year deal for its Guaraviton brand to remain the main shirt sponsor of Brazilian top division football club Botafogo until the end of the 2014 season.