Brazil

Football
Sponsorship & Marketing

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Football
Sponsorship & Marketing

Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company. 
Football
Media

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Football
Licensing & Merchandising

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Football
Sponsorship & Marketing

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Football
Sponsorship & Marketing

Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Basketball
Sponsorship & Marketing

Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Football
Sponsorship & Marketing

Communications technology company Ligga has acquired naming rights to the home stadium of Campeonato Brasileiro Série A football club Athletico Paranaense.
Football
Finance & Law

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Multiple Sports

What’s important: Brand building and creating strong ties with passionate communities. Target sports: Football, MMA, jiu-jitsu, stock car racing.
Surfing
Sponsorship & Marketing

Banco do Brasil has renewed a domestic sponsorship deal with the World Surf League. The new one-year agreement will grant Banco do Brasil continued brand exposure at events held in its home country
Football
Sponsorship & Marketing

Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Football
Sponsorship & Marketing

Brazilian betting company Blaze has agreed a deal to become the new main shirt sponsor of Campeonato Brasileiro Série A club Santos.
Football
Sponsorship & Marketing

Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
Football

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.
Football
Sponsorship & Marketing

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Football
Sponsorship & Marketing

Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year