Australia
AFL’s Richmond appoints Turnstile to value sponsorship rights
Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio
Vodafone Warriors sign two-year sponsorship with Best Foods
National Rugby League team the Vodafone New Zealand Warriors have agreed a sponsorship deal with Unilever-owned mayonnaise brand Best Foods.
The deal began yesterday and runs for two years
Aldi joins group of sponsors quitting FFA portfolio
Football Federation Australia (FFA) has lost another of its sponsors with supermarket chain Aldi opting not to renew its contract upon its expiry at the end of 2019
ICC adds Peters Ice Cream as sponsor of T20 World Cups
The International Cricket Council has agreed a deal with Peters Ice Cream for the Australian ice cream company to be an official partner and supplier of the men's and women's T20 World Cups in 2020
Zurich steps up backing of AFL’s Melbourne FC
Insurance group Zurich has expanded its backing of AFL Aussie rules football club Melbourne FC by becoming a major partner of its women’s team.
ATP Cup signs Rolex sponsorship ahead of January debut
New international men’s tennis tournament the ATP Cup has added Luxury watchmaker Rolex as a sponsor ahead of its inaugural edition.
Queensland Country Credit Union takes naming rights to new home of NRL’s Cowboys
Financial services company Queensland Country Credit Union has acquired naming rights to North Queensland Stadium, the new home of NRL rugby league team North Queensland Cowboys that is set to open next…
Big Bash League’s Brisbane Heat adds BCF as kit sponsor
Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF
HSBC switches focus to Swans after Rugby Australia deal ends
HSBC Australia has signed up as a premier partner and the official banking partner of the Sydney Swans Australian Football League club
Penrith Panthers score new kit sponsor
Australian NRL rugby league team the Penrith Panthers has signed up Turner Freeman Lawyers as a kit sponsor for the 2020 and 2021 seasons
Cricket Australia rules out betting sponsor for BBL
Kevin Roberts, chief executive of Cricket Australia, has revealed that the body has turned down an approach from a betting company to sponsor the Big Bash League due to the family-focused nature of the…
HSBC won’t extend Rugby Australia sponsorship beyond 2019
Rugby Australia has begun its search for a new banking sponsor after multinational HSBC opted not to renew its contract with the national governing body
Mastercard extends with Australian Open, Marriott Bonvoy serves up ATP Cup deal
International payment services and credit card company Mastercard has extended its global sponsorship with tennis grand slam the Australian Open, while Marriott International’s global travel program, M…
Chemist Warehouse added to Australian Open sponsorship portfolio
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
NRL’s Bulldogs sign up Hitachi as new kit sponsor
The Canterbury-Bankstown Bulldogs Australian National Rugby League team has signed a kit sponsorship deal with Hitachi Cooling & Heating
Brisbane Heat extends with three sponsors ahead of new BBL season
Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage
Australian Open signs Chubb for multi-year sponsorship deal
Global insurance company Chubb has signed a multi-year sponsorship deal with the Australia Open tennis grand slam, beginning with the January 2020 edition
Austbrokers acquires Carlton player and corporate network rights
Risk management firm Austbrokers has joined Australian Football League (AFL) club Carlton as a Gold Partner and become a co-major sponsor of the Carlton IN Business (CIB) corporate network