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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Einhell joins Bayern Munich as ‘Gold Partner’
House and garden tools company Einhell has become a third-tier ‘Gold Partner’ of the German Bundesliga club Bayern Munich.
Parimatch reveals three more Premier League clubs added to portfolio
Betting operator Parimatch has revealed that it signed three new sponsorship deals with English Premier League clubs before the start of the season
Liverpool, West Ham and Wolves add sponsors ahead of new season
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio.
The multi-year, global agreement makes the brand the club’s official sound partner.
Manchester United sponsors team up to launch PES esports league
Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament