Asia
Konami drops Griezmann as brand ambassador in racism row
Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Baji to co-sponsor Bangladesh tour of Zimbabwe
Bangladeshi sports news and betting information website Baji has become the co-sponsor of the Ispahani Cricket Series 2021 between Bangladesh and Zimbabwe
Japan’s WE League signs eight-year DAZN deal, bags title sponsor
Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Sportfive’s APAC head Staiti stepping down
The Sportfive agency's head of Asia-Pacific and president of global sales, Adrian Staiti, is stepping down from the company in the coming months, SportBusiness understands
AFC renews with Molten as official match ball supplier
Japanese sports equipment manufacturer Molten has renewed its agreement with the Asian Football Confederation to become its official match ball supplier for the 2021 season
Indian Olympic Association granted $1.35m by BCCI after dropping sponsor Li Ning
The Board of Control for Cricket in India has offered Rs10 crore ($1.35m/€1.1
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Restart India – Lifebuoy & Royal Challengers Bangalore
As India began reopening from its first national lockdown in late October 2020, soap brand Lifebuoy leveraged its partnership with IPL team Royal Challengers Bangalore to promote habits like wearing a mask, social distancing and maintaining proper hand hygiene.
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
AFC invites sponsorship bids in electronics category for national team competitions
The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
India ‘drops’ Chinese kit sponsor Li Ning for Tokyo 2020
The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
Herbalife becomes official supporter of 2020 AFF Suzuki Cup
Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…
AFF considers centralised venue for Suzuki Cup
The Asean Football Federation is considering playing this year's Suzuki Cup at a centralised venue, instead of the usual series of home and away matches, due to the pandemic