Americas
Blackhawks bring in Belle Tire as helmet partner
The National Hockey League's Chicago Blackhawks have brought in Detroit, Michigan-based tire and vehicle service retailer Belle Tire as the team's new helmet partner
Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
NHL, OFX strike multiyear North American partnership
The National Hockey League has struck a multiyear North American partnership with global international money transfer provider OFX, which has been designated the league's official currency exchange provider
76ers align with Crypto.com for jersey patch agreement
Hong Kong-based exchange extends active run of sports sponsorships
Florida Panthers seek new naming rights partner after BB&T deal ends early
The National Hockey League's Florida Panthers are seeking a new arena naming rights partner after United States bank BB&T decided to end the agreement effective immediately
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Monumental Sports, Ticketmaster extend long-running partnership
Monumental Sports and Entertainment has extended its long-running official ticketing partnership with Ticketmaster, it has been announced
Citigroup extends title sponsorship of Citi Open through 2023
American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Coyotes bring back Kachina logo as part of wider rebrand
The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
Pac-12 strikes wide-ranging partnerships with Allegiant, SWAC
The Pac-12 has struck a wide-ranging partnership with Las Vegas-based, low-cost airline company Allegiant, with the collegiate athletic conference's football championship game taking place at Allegiant …
Caesars enters college landscape with landmark LSU partnership
Caesars Entertainment has entered into a multiyear sports betting partnership with the Louisiana State University athletics department, marking the first agreement between a Southeastern Conference college …
Pittsburgh Penguins add Bold Penguin as helmet sponsor
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
LA Clippers secure 23-year Intuit naming rights deal for new facility
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Flamengo becomes latest Brazilian club to launch Socios fan token
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo.
Chiliz, which owns Socios.
Uniqlo adds Laver Cup to tennis-related sponsorship assets
Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston
Red Wings bring in Meijer as new helmet sponsor
The National Hockey League's Detroit Red Wings have extended and expanded their partnership with Michigan-based grocery store chain Meijer to become the team's new helmet sponsor