Americas

New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.

Microsoft has signed a two-year extension to its shirt sponsorship deal with Major League Soccer team Seattle Sounders, according to GeekWire.com.

North American ice hockey league the NHL has further enhanced its green agenda by appointing Constellation as its official preferred energy provider.

Sports medicine specialist Clinica Meds, telecommunications provider Movistar and education institute Santo Tomas have reached deals to be national supporters of the Fifa U-17 World Cup national team football tournament when it arrives in Chile next year.

Fantasy sports brand DraftKings has agreed a partnership with a third NBA basketball franchise in the space of two weeks after signing up with the Houston Rockets.

Telecommunications company Sprint is to end its long-standing title sponsorship of Nascar’s top US motor-racing series when it’s current contract expires after the 2016 season.

German sportswear giant Adidas has enhanced its presence in US college sport by agreeing an eight-year partnership with the Sun Devil Athletics division of university Arizona State

Formula One motor-racing team Ferrari has signed a sponsorship deal with Mexican telecommunications company America Móvil.

All-electronic consumer banking service Simple has reached a multi-year agreement to serve as the official online banking partner of Major League Soccer franchise the Portland Timbers.

NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.

Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.

Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.

Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.

Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.