Africa

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.

English Premier League football club Arsenal has entered into a partnership with multinational telecommunications company MTN.

Chinese consumer electronics brand Hisense has entered into a partnership with South Africa’s Golden Lions Rugby Union (GLRU), through which it will serve as an associate sponsor of the body’s Super Rugby franchise.

For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.

South Africa’s Golden Lions Rugby Union has extended its shirt sponsorship deal with document solutions and services company Xerox.

Domestic mobile phone company NetOne has unveiled a sponsorship package worth $250,000 (€239,000) to the Zimbabwe Football Association (Zifa) as the country prepares for its first appearance at the Africa Cup of Nations in 10 years.

Telecommunications group Orange has signed an eight-year extension to its partnership with the Confederation of African Football.

South African Super Rugby franchise the Sharks has unveiled sports apparel company Canterbury as its new kit partner.

Nestlé has entered into a global partnership with Spanish LaLiga football club Barcelona in a deal that marks the snack food and beverage producer’s first with a sports team.

Ghanaian financial services company UniBank has extended its sponsorship deal with the Ghana Football Association.

Italian sportswear manufacturer Macron has agreed a kit partnership with the Togolese Football Federation (FTF).

The Senegalese Football Federation (FSF) has signed a kit deal with Romai Sports, ending a two-year state of limbo.

LaLiga, the organising body of club football in Spain, has entered into a partnership with South African soft drinks and sports beverages manufacturer Kingsley.

African online sports betting company SportPesa has enhanced its partnership with the Kenya Rugby Union by becoming the shirt sponsor of the country’s national rugby sevens team.

Cricket South Africa has signed a new five-year deal with South African Breweries.