Super Rugby
2nd Chance Charlie – 2degrees & New Zealand’s Super Rugby clubs
Last year, New Zealand telco 2degrees leveraged its sponsorships of the country’s Super Rugby clubs via a branded reality show that gave five Kiwis a second shot at playing professional rugby.
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Plus500 extends Brumbies naming deal as online trading business soars
Australian Super Rugby club, the Plus500 Brumbies, has extended its naming deal with online trading platform Plus500 for the 2021 season
Round-Up: Chinese GP doubts and deal extension, PP Sports battles pirates, vaccine critical for Tokyo Olympics, and more
The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Cell C extends naming-rights deal with Super Rugby’s Sharks
Durban-based Super Rugby franchise the Sharks has renewed its major sponsorship deal with South African telecommunications company Cell C
Crown National to sponsor Western Province rugby clubs
South African food brand Crown National has signed as associate sponsor of two Western Province rugby union teams – the DHL Stormers and DHL Western Province.
Crusaders extend with Fiji Airways in new shirt sponsorship strategy
Fiji’s national airline, Fiji Airways, has extended and upgraded its shirt sponsorship deal with New Zealand Super Rugby franchise the Crusaders, with financial services group BNZ to downgrade its partnership w…
Hollywoodbets expands rugby sponsorship portfolio with Sharks
The Sharks, the Durban-based Super Rugby franchise, has unveiled South African sports betting operator Hollywoodbets as a new associate sponsor.
The deal will run for three years, from 2020 to 2022.
Sky takes over from Westpac as Wellington stadium sponsor
The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year
Emirates extends backing of Super Rugby’s Lions
Dubai-based airline Emirates has renewed its title sponsorship agreement with South African Super Rugby franchise the Lions
Orangetheory Fitness takes naming rights to home of Super Rugby’s Crusaders
US gym chain Orangetheory Fitness has acquired naming rights to Christchurch Stadium, the home of New Zealand Super Rugby franchise Crusaders
Melbourne Rebels sign deals with ICS, Thai Airways
The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with…
Super Rugby enters Marvel universe
US movie studio Marvel has entered into a partnership that will see it back South Africa’s Super Rugby franchises during the 2019 edition of the club competition.