Six Nations

The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.

England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas

Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee

The Irish Rugby Football Union has extended its contract with kit supplier Canterbury as the brand looks to retain its presence across major rugby events

European football clubs are likely to lose €4bn ($4.5

In the first two years of its Six Nations title sponsorship, 2019 and 2020, Guinness targeted both committed and casual fans with multi-faceted activation focused on the humanity and friendship of rugby.

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.

Leveraging its 2019 Six Nations title rights, Guinness launched a responsible drinking campaign  that encouraged drinking more water through the launch of a new product, ‘Guinness Clear’.

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.

The Six Nations rugby union competition has signed up Unilever brand Dove Men+Care as a sponsor. The multi-year contract takes effect ahead of the 2020 Six Nations, which begins on February 1

The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations

Irish stout brand Guinness is close to signing a six-year title sponsorship agreement for the Six Nations rugby tournament from 2019, according to a report in today's The Times newspaper.

HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian

Sports Sponsorship Insider has undertaken research into 57 properties and 858 different brands across the Six Nations Championship rugby union markets in Europe