Paralympic Games
Mizuno to supply footwear for Australian Paralympic team
Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo
USOPC updates Rule 40 guidance to give athletes more marketing freedom
The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…
Japan Post delivers for Tokyo 2020 Torch Relay
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…
LA 2028 bolsters commercial team with new hires
LA 2028, the organising committee for the summer Olympic and Paralympic Games in Los Angeles, has expanded its commercial leadership team with the appointments of executives Brian Lafemina, Amy Gleeson…
Visa becomes top-tier partner of Tokyo’s Paralympic Games
US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan
TCL adds Brazilian Paralympic Committee to sponsorship portfolio
Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)
Bridgestone deal spans gap to new Paralympic partnership model
Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8
Citi signs on as IPC International Partner
US investment banking company Citi has today (Thursday) stepped up its commitment to the Paralympic Movement by agreeing to become an International Partner of the International Paralympic Committee
Tokyo 2020 pens latest partnership
Typography company Morisawa has signed up as the latest partner for the 2020 summer Olympic and Paralympic Games
Ottobock extends Paralympic commitment to Tokyo 2020
Medical technology products manufacturer Ottobock has furthered its commitment to the Paralympic Games by agreeing to partner the 2020 summer event in Tokyo, Japan
Huge opportunity for Paralympic sports from IOC deal, says Parsons
The joint-selling agreement for Olympic and Paralympic sponsorship rights will provide the Paralympic movement with “long-term institutional, financial and commercial stability”, according to Andrew Par…
Woolworths returns to support Australian teams at Tokyo 2020
Supermarket chain Woolworths has rekindled its ties with the Australian Olympic Committee and Australian Paralympic Committee by agreeing to partner Australia’s teams for the 2020 summer Olympic and P…
Bridgestone deal highlights benefits of IPC-IOC alliance
The International Paralympic Committee has signed a major partnership with Japanese tyre company and Worldwide Olympic Partner Bridgestone – demonstrating the benefits of the IPC’s new marketing relationship with…
P&G goes for Paralympic gold with Tokyo 2020 deal
Personal care and household products giant Procter & Gamble will show gratitude to ‘Moms’ of both Olympic and Paralympic athletes at Tokyo 2020 thanks to a new deal with the Tokyo 2020 Organising Committee.
Tokyo 2020 signs new domestic partner
Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games.
Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme
Visa pays extra for Paralympic digital content rights in renewal
Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.