Olympic Games

Mass Participation

Havas Play describes how Orange activated its ‘Presenting Partner' rights at the 'Marathon Pour Tous', one of the bespoke events offered by the Paris 2024 organising committee.
Multi-sport

SportBusiness Sponsorship's research indicates The International Olympic Committee has surpassed its sponsorship revenue expectations for the four-year cycle that includes this year’s Summer Olympic Games in Paris. 
Multi-sport

Intel has chosen to focus on its AI capabilities as part of its 'technology leadership' showcase at the Paris 2024 Olympic Games. SportBusiness Sponsorship speaks to Sarah Vickers, head of Intel’s Olympic and Paralympic programme.
Multi-sport
Events

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Rugby Union
Events

World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Multi-sport

AB InBev passed on a domestic sponsorship deal covering the 2028 Los Angeles Olympics before agreeing its Worldwide Partner deal with the International Olympic Committee, announced last month.
Multi-sport

IOC commercial chief Anne-Sophie Voumard believes the inclusion of AB InBev's non-alcoholic beer brand Corona Cero into its sponsorship portfolio highlights its ability to respond to evolving industries.
Multi-sport
Sponsorship & Marketing

The International Olympic Committee has signed its first-ever Worldwide Olympic Partner (TOP) deal with an alcoholic drinks manufacturer in a ground-breaking agreement with brewing group AB InBev that…
Multi-sport
Fan Engagement

The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Multi-sport

Andrea Fairchild, senior vice president of global sponsorship strategy at Visa, says the Olympics are unrivalled in their ability to hit all of the brand’s sponsorship objectives.
Multiple Sports
Sponsorship & Marketing

UK energy firm Centrica's busy 2023 in sponsorship continues apace with the announcement of its subsidiary British Gas agreeing a five-year deal with Team GB and ParalympicsGB
Multi-sport
Sponsorship & Marketing

The Paris 2024 organising committee (Cojop) has confirmed the long-anticipated news that French luxury goods giant LVMH has become a ‘Premium Partner’ to next year’s Olympic and Paralympic Games. A
Multi-sport
Sponsorship & Marketing

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Surfing

World Surf League chief executive Erik Logan explains how surfing's inclusion in the Olympics and sponsorship deals with brands like Apple are helping propel the property towards commercial maturity. Frank Dunne reports.
Multi-sport
Sponsorship & Marketing

Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
Multi-sport
Events

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
Multi-sport
Events

Brisbane has a chance to become the “Barcelona of Australia” when it hosts the Olympic and Paralympic Games in 2032, Andrew Liveris, chair of the organising committee for the events, said this week.
Multi-sport
Events

Japanese prosecutors have raided the offices of advertising firm Daiko as part of the investigation into alleged bribery within the Tokyo 2020 Olympics organising committee, according to reports