NBA
HBSE cashes in on NJ sportsbook legislation, more deals to come
US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
76ers name TruMark Financial as Official Partner
NBA franchise the Philadelphia 76ers has made TruMark Financial Credit Union its first ‘Official Credit Union’ in a multi-year deal.
NBA adds Codere to gaming portfolio
North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere
The Stars Group signs debut US gaming partnership with NBA
PokerStars operator The Stars Group has struck its first partnership with a US professional sports league
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Golden State Warriors uncork Silver Oak deal
NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Jack Daniel’s furthers NBA ties with Hornets deal
Whiskey brand Jack Daniel’s has agreed a new partnership with NBA basketball franchise the Charlotte Hornets.
RingCentral to aid Warriors move to Chase Center
Cloud-based communications company RingCentral has extended its deal with the Golden State Warriors to cover the NBA basketball franchise’s move to its new Chase Center arena.
NBPA joins forces with gaming startup
ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
Clippers hope for Lucky Day with new partner
NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day
NBA sets first with FDJ partnership
Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
NBA’s Warriors connect with HPE for arena move
NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Phoenix Suns add PayPal patch to jersey as part of major partnership
The Phoenix Suns have announced a wide-ranging agreement with PayPal, in which the digital payment platform will become the NBA team's official payment partner and the jersey sponsor.