League of Legends Championship Series

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Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.

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Payment services

Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series
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Other Industry

Video game developer and esports event organiser Riot Games has secured two new partners for its League of Legends Championship Series (LCS)
Esports
Consumer Electronics

Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors