Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series.
Under the new deal, Mastercard now gets financial services category exclusivity for the League of Legends Championship Series (LCS), the preeminent esports series in North America.
The key components of the new LCS partnership are as follows:
- Sponsorship of the LCS ‘Player of the Week Award
- Presenting sponsorship of the LCS Opening Ceremonies in Detroit, featuring enhanced brand visibility, assets, and access including ‘Priceless Experiences’ for cardholders
- Opportunity to issue co-branded products, featuring esports marks and a variety of League of Legends images, photos and artwork, via Mastercard banking partners.
Additionally, Mastercard has introduced ‘Together Start Something Priceless’, a League of Legends community-driven content series that will showcase stories of League of Legends players around the world.
Mastercard has partnered with MOFILM, a leader in crowdsourcing and social content development, to curate five stories that underscore the campaign. The films will be delivered from select markets (United States, Germany, China, France and Brazil) over six months.
All films will be unveiled on the new @MastercardNexus channel on Twitter, while Mastercard’s YouTube channel will serve as a library for all the films.
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