LaLiga
LaLiga 1|2|3 rebrands as LaLiga SmartBank
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Barcelona signs Veri deal
Spanish LaLiga football club Barcelona has agreed a new partnership with mineral water brand Veri.
The contract becomes active on July 1 and covers the three seasons spanning 2019-20 to 2021-22
Camp Nou name must be included in naming rights sale – Barcelona
LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name
Naming rights sale off table for revamped Bernabéu – Hopkinson
Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".
LaLiga signs China regional deal with Iberia
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga.
Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
Kick Soccer Coin signs CD Leganés shirt sleeve deal
LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).
Sailun Tyre signs kit sponsorship deal with Valencia
Spanish LaLiga football club Valencia has agreed a three-season partnership with Sailun through which the Chinese tyre manufacturer will take branding rights on the team’s shirt sleeves.
LaLiga partners with HIS travel agency, Deliveroo
Spain’s LaLiga has signed new partnerships with Japanese travel agent HIS and UK food delivery brand Deliveroo.
Oppo renews Global Partner deal with Barcelona
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
LaLiga strikes first regional deal in Central America with Gatorade
PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
Real Madrid brings in Telefónica ahead of Bernabéu transformation
Spanish telco Telefónica has agreed a new partnership with Real Madrid which is set to aid the LaLiga football club’s transformation of its Estadio Santiago Bernabéu.
Avia renews front-of-shirt deal with SD Eibar
Swiss oil brand Avia has renewed its front-of-shirt partnership with LaLiga club SD Eibar.
Under the deal, Avia will continue as Eibar’s Principal Partner for two more seasons, from 2020-21 to 2021-22.
Barcelona signs 1xBet as new global partner
Spanish LaLiga football club Barcelona has agreed a deal to make online betting company 1xBet a new global partner
Real Valladolid signs new kit partnership with adidas
Spanish LaLiga football club Real Valladolid has agreed a new four-season kit partnership with German sportswear company adidas
Nike nabs Granada deal, Erreá contract terminated
US sportswear giant Nike has signed a four-year technical sponsor agreement with newly-promoted LaLiga club Granada
Bwin to sign new front-of-shirt deal with Valencia – report
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports
Santander’s LaLiga extension aligns title deal with Champions League cycle
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
Joma closes kit deals with Atalanta, SD Eibar, TSG Hoffenheim
Spanish sportwear brand Joma has signed new kit deals with Atalanta, SD Eibar and TSG Hoffenheim.
The deals include new partnerships with SD Eibar and TSG Hoffenheim and an extension with Atalanta