LaLiga
Osasuna mulls Kirolbet deal termination following fan backlash
Spanish LaLiga football club Osasuna has said it will explore means of exiting its shirt sponsorship deal with Kirolbet amid criticism from fans over the association with the bookmaker
Ambitious Sevilla invests in infrastructure, targets accelerated commercial growth
Spanish LaLiga club Sevilla FC has embarked on a modernisation process, including a major refurbishment of both its stadium and training ground, as it looks to accelerate growth in commercial revenue.
Supponor wins virtual advertising business at Barcelona
Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
‘DjMaRiiO v TheGrefg’ charity match – adidas & Real Madrid
Adidas activated its Real Madrid sponsorship by supporting the first ‘influencers’ charity football match in Spain – at the Santiago Bernabéu – and raising money for the Real Madrid Foundation.
Real Sociedad reveal new stadium name, shirt sponsorship imminent
La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal.
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Socios.com adds Atlético Madrid to fan token portfolio
LaLiga club Atlético Madrid has signed a partnership deal with Socios.com, the blockchain-based fan engagement and rewards platform.
As the club's ‘Official Fan Token partner’, Socios.com
Cupra takes over from Audi as Barça’s global car partner
LaLiga club Barcelona and Seat-owned sports car brand Cupra have signed a global partner deal for the next five seasons.
Cupra replaces long-term car partner Audi in the car category
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Real Betis lands easyMarkets as new main sponsor
Spanish LaLiga football club Real Betis has agreed a three-season deal making online trading company easyMarkets its new main sponsor
Sportradar brokers Spanish football shirt sponsorships for betting duo
Sportradar, the sports data and digital content company, has brokered two shirt sponsorship agreements between betting companies and Spanish football clubs as it continues to develop its sponsorship sales…
Espanyol follows Southampton, signs shirt deal with LD Sports – report
LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.
Libertex adds Getafe to LaLiga kit portfolio
Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Valencia unveils back-of-shirt deal with Libertex
LaLiga club Valencia has signed a new back-of-shirt deal with Cyprus-based forex trading platform Libertex
Espanyol, Wu Lei to endorse translation platform iFlytek
Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek
Barcelona inks fan XP, live show partnership with Sony Music
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
Real Sociedad scores major naming rights deal with Reale Seguros
LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros
LaLiga content to be shown on trains through Renfe partnership
LaLiga, the organising body of the top two divisions of Spanish club football, has agreed a new partnership with state-owned railway company Renfe which will result in coverage of top-tier LaLiga matches,…