Jeep pays Juventus extra €25m per season, starts early renewal talks

Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8m) per season, from 2019-20 to 2020-21, to reflect the club’s on-pitch performance and increased global profile.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here