Formula One
Philip Morris unveils smoke-free vision under expanded Ferrari deal
US cigarette and tobacco company Philip Morris International has pledged to work with Ferrari to promote smoke-free products after confirming an extension of its long-running partnership with the Formula One motor-racing team.
Petrobras returns to F1 with McLaren deal
Brazilian oil company Petrobras has agreed a sponsorship deal with Formula One motor-racing team McLaren.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Renault Sport partners with Alibaba-owned Tmall
Formula One motor-racing team Renault has agreed a sponsorship deal with business-to-consumer retail marketplace Tmall, which is owned by Chinese e-commerce company Alibaba.
Red Bull Racing secures eyewear partner
Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.
Force India lands new partner
German lubricants manufacturer Ravenol has entered into a partnership with Formula One motor-racing team Force India.
Williams F1 teams up with Acronis
Formula One motor-racing team Williams has entered into a partnership with hybrid cloud data protection company Acronis.
Renault backs returning French Grand Prix
French automotive manufacturer Renault has agreed a deal to sponsor Formula One’s French Grand Prix, which returns to the motor-racing series’ calendar in 2018 after a 10-year absence.
McLaren signs wide-ranging Dell partnership
Formula One motor-racing team McLaren has agreed a sponsorship deal with US IT company Dell Technologies.
Tommy Hilfiger returns to Formula One with Mercedes
Formula One motor-racing team Mercedes has entered into a partnership with US fashion and lifestyle brand Tommy Hilfiger.
BP extends wide-ranging deal with Renault F1 team
Multinational oil and gas company BP has extended and expanded a partnership with Formula One motor-racing team Renault.
Haas F1 teams up with Jack & Jones
Men’s clothing brand Jack & Jones has signed a sponsorship deal with US Formula One motor-racing team Haas F1.
McLaren brings in new technology partner
Wireless communications provider Airgain has agreed a partnership with Formula One motor-racing team McLaren.
Mapfre steps up backing of Renault’s F1 team
Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.
McLaren seeks to tap into business community with CNBC tie-up
Formula One motor-racing team McLaren has agreed a partnership with global business news channel CNBC.
Formula One 2017: CSM’s Scott Branch shares 5 things learned in the first season under Liberty
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.
Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International
Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond.
Santander signs on as Champions League sponsor
Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.