Formula One
Racing Point F1 renews principal partner deal with BWT, JCB follows
Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)
SportPesa confirms Racing Point F1 title deal
Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Liqui Moly seeking to ‘make a splash’ with F1 association
Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany
Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
F1 grows tech sector coverage with Cyber Security 1 AB deal
Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.
Liberty Media taking stock on F1, but not selling up – source
Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
McLaren signs latest new drinks sponsor
Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.
EXCLUSIVE: SportPesa deal done as Racing Point switches to pink and blue
Kenyan bookmaker SportPesa has signed a major two-year sponsorship deal with Formula One team Racing Point, at an annual fee of “under $15m”, SportBusiness Sponsorship can confirm.
SportPesa closes in on $18m Racing Point naming rights deal – report
Kenyan online bookmaker SportPesa is close to signing an $18m (€16m) naming rights deal with Formula One team Racing Point, according to a report from motorsports news site RaceFans.net.
On the right track? Formula One in 2018 and 2019
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
Toro Rosso hires Randstad
Human resources services company Randstad has agreed a multi-year partnership with Formula One motor-racing team Toro Rosso
Pirelli sees off Hankook bid to renew with Formula One
SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.
Red Bull Racing renews Tag Heuer deal
Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing
PKN ORLEN follows Kubica to Williams Formula One
The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN