Formula One
Renault partners with charter jet firm
Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.
Formula One appoints CAA Sports to drive sponsorship deals
The Formula One motor-racing series has selected CAA Sports, a division of sports and entertainment giant Creative Artists Agency, to represent its sponsorship rights on a global basis.
McLaren partners with UK government venture
Formula One motor-racing team McLaren-Honda has agreed a year-long partnership with the British government’s GREAT Britain campaign, which aims to promote the UK internationally.
IBM: Opportunities to collaborate crucial to decision-making
Information technology company IBM is looking for opportunities to build infrastructure with its sponsorship partners as a key element when selecting deals.
Logitech secures McLaren-Honda deal
Formula One team McLaren-Honda has entered into a multi-year agreement with Swiss consumer technology brand Logitech.
Red Bull Racing teams up with Earin
Formula One motor-racing team Red Bull Racing has entered into a partnership with audio products manufacturer Earin.
Force India reveals new colours with BWT deal
Formula One motor-racing team Force India has agreed a long-term partnership deal with water technology specialist BWT, under which it will change the colour scheme of its cars.
Bombardier gets behind Stroll’s F1 debut with Williams partnership
British Formula One motor racing team Williams has partnered with Canadian aerospace and transportation company Bombardier.
Williams partners with JCB
Formula One motor-racing team Williams has entered into a partnership with construction equipment manufacturer JCB.
VTB sponsors F1’s Russian Grand Prix
Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
Force India bolsters partnership portfolio
Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.
Force India makes double signing for 2017 season
Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.
Mapfre enters F1 sponsorship market with Renault
Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.
McLaren teams up with BP and Castrol
Multinational oil and gas company BP and its lubricant brand Castrol have partnered with Formula One motor-racing team McLaren-Honda.
Erreà enters F1 with Sauber partnership
Italian sportswear company Erreà has moved into the Formula One motor racing championship through a partnership with the Sauber team.
Force India looks ahead to 2017 season with new partner
Eyewear specialist Foresight & Vision has agreed a deal to sponsor the Force India Formula One motor-racing team.
Renault fuels up for new F1 season with BP and Castrol
Multinational oil and gas company BP and its lubricant brand Castrol have partnered with French Formula One motor-racing team Renault.
Finnish sponsor follows Bottas to Mercedes
Finnish conglomerate the Wihuri Group has agreed a sponsorship deal with Formula One motor-racing team Mercedes.