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Force India reveals new colours with BWT deal

Formula One motor-racing team Force India has agreed a long-term partnership deal with water technology specialist BWT, under which it will change the colour scheme of its cars.

The team’s new-look pink, magenta and silver cars will race for the first time at the season-opening Australian Grand Prix, which runs from March 24-26.

Terms of the agreement, which represents BWT’s first involvement in Formula One, were not disclosed.

Vijay Mallya, team principal and managing director of Force India, said: “The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our 10-year history. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

Andreas Weißenbacher, chief executive of BWT, added: “The collaboration with Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.”

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