Formula One motor-racing team Williams has entered into a partnership with construction equipment manufacturer JCB.
The agreement will cover the 2017 F1 season, which gets underway in Melbourne, Australia next month.
As part of the deal, JCB’s branding will feature on the chassis and rear-wing end plate of Williams’ cars, and on the race suits and helmets of drivers Felipe Massa and Lance Stroll.
Starting from the British Grand Prix in July, JCB’s logo will also appear on Williams’ trackside personnel team kit.
JCB chairman Lord Anthony Bamford said: “I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does.We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate.
"Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”