Formula One
Aramco pays upwards of $40m per year to join F1 top tier
Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Coca-Cola extends with McLaren as Australian GP is called off
The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.
Scuderia AlphaTauri extends deal with Moose
Formula One team Scuderia AlphaTauri has extended its partnership with Thai apple cider and hot dog brand Moose to cover the 2020 season
Buzz & Co switches to McLaren Racing in multi-year deal
Formula 1's McLaren Racing has signed a new multi-year sponsorship with Japanese asset management company Buzz & Co
F1 team Toro Rosso completes rebrand as AlphaTauri
The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
Ineos eyes major sponsorship with Mercedes F1 team
British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
FAI Aviation Group gets on-car branding in McLaren Racing deal
McLaren Racing and German aviation services company FAI Aviation Group have signed a multi-year sponsorship agreement starting in the 2020 Formula 1 season
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Right Formula gains prestige clients with Marketing Minds acquisition
Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds
Unilever teams up with McLaren F1 on applied technology partnership
McLaren Racing has signed a multi-year applied technology partnership with Unilever, starting in the 2020 Formula 1 season
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Data Snapshot: Motorsport 2019
The top central and team title deals across Formula One, Formula E and MotoGP.
BAT upgrades to Principal Partner with McLaren F1, sponsors Indycar entry for 2020
British American Tobacco (BAT) has upgraded from a Global Partner to a Principal Partner of McLaren Racing, just one season into its association with the Formula One team
FxPro extends with McLaren Racing, retains on-car branding
Online forex broker FxPro has signed a multi-year extension to its sponsorship agreement with the McLaren Racing Formula 1 team
McLaren and Petrobras terminate deal after Bolsonaro objection
Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
ROK Group expands Williams commitment
The ROK Group has further enhanced its association with Williams through its ROKiT Drinks brand agreeing a multi-year sponsorship deal with the Formula One motor-racing team
Infiniti Engineering Academy – Infiniti Motor Company & Renault F1
The Infiniti Engineering Academy – Infiniti’s global search for bright engineering talent – was created with the Renault F1 team to connect the Infiniti brand with its customers and a global Formula 1 fan audience.
Official Team Partner – Unilever & Williams Racing
Unilever’s wide-ranging sponsorship of the Williams Racing Formula One Team addressed business needs across the Rexona brand, customer development and the Unilever supply chain.