Formula 1
Red Bull Racing bags Walmart deal
Formula 1 team Red Bull Racing has added to its sponsorship portfolio ahead of the 2021 season by agreeing a one-year deal with US retail corporation Walmart
Williams steps up energy consumption focus with B&R Industrial Automation
Formula 1 team Williams Racing has signed up automation solutions specialist B&R Industrial Automation to its sponsorship portfolio
F1 grants Pirelli another year after delay in regulation changes
Formula One Group has added a year to its sponsorship agreement with tyre manufacturer Pirelli
DAZN signs up Tsunoda and Scuderia AlphaTauri in Japanese F1 push
DAZN has signed up Japanese Formula 1 driver Yuki Tsunoda as a brand ambassador to promote the OTT subscription platform in Japan
F1 swaps champagne for sparkling wine with Ferrari Trento deal
Motor racing's Formula One has signed up sparkling wine brand Ferrari Trento to its sponsorship portfolio
Sponsorship hat-trick for Aston Martin, including cryptocurrency first
Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto
Cyber protection brand Acronis extends with Williams Racing
Williams Racing has extended its multi-year sponsorship with cyber protection brand Acronis
Aston Martin signs up Peroni Libera 0.0% in CSM-brokered deal
Formula 1 team Aston Martin has added alcohol-free beer brand Peroni Libera 0.0% as a sponsor ahead of its return to the sport
F1 teams build sponsorship portfolios ahead of new season
Formula One teams Ferrari, Red Bull Racing and Alfa Romeo Racing have added new sponsors to their portfolios ahead of the 2021 season
Interprotección follows Pérez to Red Bull Racing, as Alfa Romeo extends Acer deal
Formula 1 team Red Bull Racing had signed up Mexico’s largest insurance company Interprotección as a sponsor for the 2021 season.
Shell extends major deal with Scuderia Ferrari as OMP Racing signs with Williams
Oil and lubricant brand Shell has extended its longstanding sponsorship of Scuderia Ferrari as the Formula 1 team’s ‘Innovation Partner’.
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McLaren Racing extends Coca-Cola sponsorship
McLaren Racing has renewed soft drink multinational Coca-Cola’s sponsorship of its Formula 1 team.
The brand first sponsored the team in 2018 and this will now extend into the upcoming 2021 season.
McLaren Racing extends with CNBC, makes games-based deal with Garena
Formula 1 team McLaren Racing has extended its sponsorship agreement with business news network, CNBC, in a multi-year deal
Cognizant makes global play as Aston Martin F1 title sponsor
US-based IT multinational Cognizant has been named as the new title sponsor of the Aston Martin Formula 1 team in a multi-year deal that will showcase Cognizant on the global stage
Mercedes sees rise in revenue and profit, Renault rebrands for 2021
Formula 1 motor-racing team Mercedes has reported rises in profit and revenue for 2019, while Renault has announced it will rebrand as Alpine for the 2021 season
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Umbro returns to Williams F1 after more than 30-year gap
Sports brand Umbro UK has signed a long-term sponsorship with the Williams Racing Formula 1 team as the ‘Official Technical Kit Supplier’ from the 2021 season.
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal