Formula 1

Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Motorsport
Sponsorship & Marketing

Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Motorsport
Sponsorship & Marketing

The Ferrari Formula 1 team has signed a major multi-year sponsorship agreement with Virtual Gaming Worlds (VGW), a global technology company that specialises in the creation of online social games
Motorsport

As Gulf Oil's sponsorship of McLaren Racing came to its conclusion, the company resolved to remain in the F1 market. It ultimately settled on Williams Racing and the opportunity the team provided to enter esports for the first time.
Motorsport
Sponsorship & Marketing

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Motorsport

Provisions were put in place for Qatar Airways to become a Global Partner of Formula 1 when the long-term hosting deal that will see 11 Grand Prix hosted in the country’s capital city, Doha, between 2021 and 2032 was agreed with the motorsport.
Motorsport
Sponsorship & Marketing

Red Bull Racing has added beer brand Heineken to its sponsorship portfolio in a global deal that focuses on alcohol-free brand Heineken 0
Motorsport

Cryptocurrency casino and sports betting platform Stake.com became title sponsor of the Sauber Group-owned Formula 1 team in January after a process that involved consideration of sponsorship opportunities with seven F1 teams.
Motorsport
Sponsorship & Marketing

Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
Multiple Sports
Industry Moves

CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
Motorsport
Governance

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing
Motorsport
Sponsorship & Marketing

The Alfa Romeo F1 Team has signed a ‘record-breaking’ new title partnership with Australia-based cryptocurrency casino and sports betting brand Stake, starting this season.
Motorsport
Sponsorship & Marketing

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Motorsport

Red Bull Racing is targeting $30m in licensing revenue after deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires. 
Motorsport

The US-based Haas Formula 1 team's title sponsorship deal with money transfer platform MoneyGram is the fourth biggest title deal in the sport. Matthew Williams talks to Moneygram's chief marketing officer Greg Hall to understand the rationale behind the deal.
Motorsport
Sponsorship & Marketing

Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal