Euro 2020

Football

In May and June 2021, KNVB media partner DPG Media drove excitement ahead of the delayed Euro 2020 with a fan vote to find the most popular Dutch national team shirt of all time.
Football
Sponsorship & Marketing

Heineken bottles will not be placed in front of Muslim players during press conferences at the ongoing Uefa European Championship after Paul Pogba last week removed a drink from view following France’s m…
Football
Licensing & Merchandising

The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Football
Sponsorship & Marketing

Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.  
Football
Sponsorship & Marketing

Disinfectant brand Dettol has become the English Football Association’s ‘Official Hygiene Partner’ in a wide-ranging deal across various FA properties. T
Football
Sponsorship & Marketing

Qatar Airways has signed up as the ‘Official Airline’ for this summer’s Euro 2020 tournament. A
Football
Sponsorship & Marketing

Italian sports brand Erreà will supply technical apparel for Uefa’s ‘Kit Assistance Scheme’ for Europe’s national associations between 2022 and 2026. The
Football
Sponsorship & Marketing

Sporting goods brand Adidas has extended its kit supplier agreement with the Belgian Football Association (KBVB) for six more years until 2026
Football
Licensing & Merchandising

Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.
Football
Sponsorship & Marketing

Danish bank Arbejdernes Landsbank has threatened to quit as a major sponsor of the Danish Football Union (DBU) to comply with a new law banning banks from advertising together with gambling companies in…
Football
Sponsorship & Marketing

German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Cricket
Esports

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP

Dutch beer company Heineken has acquired the rights to Uefa’s three club competitions in the next cycle and global rights to next summer’s Euro 2020.
Football
Sponsorship & Marketing

The Swiss Football Association (SFV) has further extended its main partner agreement with multi-national investment bank and financial services company Credit Suisse
Football
Sponsorship & Marketing

European football’s governing body Uefa has signed up online food delivery company Takeway.com as a sponsor for next summer’s Euro 2020 competition.
Football
Sponsorship & Marketing

Sports brand adidas has won its battle to retain kits supplier rights with the Royal Spanish Football Federation (RFEF), having extended the relationship for four more years
Football
Sponsorship & Marketing

Sports brand adidas expects 2019 to be a record year and “another important milestone towards achieving its 2020 targets” after posting its third quarter results.
Football
Sponsorship & Marketing

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches