News
Wests Tigers expand Brydens partnership
Australian National Rugby League club Wests Tigers has extended a partnership with Brydens Lawyers.
Singha to serve as Grand Slam of Darts title sponsor
Singha Beer has signed up as the title sponsor of the Professional Darts Corporation’s Grand Slam of Darts.
Capital One banks Orange Bowl title sponsorship
Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.
Nexive delivers AC Milan partnership
Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.
New Chicago Bears partnership to target fans
US appliance, electronics and furniture retailer hhgregg has agreed a new partnership with NFL American football franchise the Chicago Bears.
IPF gets kitted out with SBD
The International Powerlifting Federation has entered into a new partnership with apparel manufacturer SBD.
Dow strengthens Olympics link with Rio carbon deal
The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.
NBL pens ISC partnership
Australia’s National Basketball League has announced ISC as its official apparel partner.
Atletico de Kolkata dials up Aircel backing
Indian telecommunications company Aircel has signed on as the principal sponsor of Indian Super League football franchise Atlético de Kolkata.
Emirates and IPIC linked to Bernabeu naming rights contract
Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.
Juventus hits the road with Goodyear extension
Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
Slovak Olympic Committee secures new main sponsor
The Slovak Olympic Committee (SOV) has entered into a partnership with the country’s national lottery operator Tipos.
PSG suits up with Hugo Boss
Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.
SOCAR energises Baku 2015 sponsor portfolio
Baku 2015 has signed up the State Oil Company of the Republic of Azerbaijan (SOCAR) as the fifth official partner of the inaugural European Games multi-sport event.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
CityJet links up with Ospreys
Welsh Pro12 rugby union club Ospreys has signed up airline CityJet as a commercial partner.
ESA opens up 2014 Excellence Awards
The European Sponsorship Association has launched its 2014 ESA Excellence Awards, with two new categories introduced this year.
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.