Features
Team sponsors show up for NFL Munich Game
NFL teams with Germany market rights laid the groundwork for increased sponsorship activity at the NFL Munich Game.
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
For niche sports like orienteering, survival feels like success
The Sprint World Orienteering Championships probably doesn't feature on your sporting calendar this weekend. But if it wasn't for last-minute deals for 3,000 free sausage rolls and a supply of kilts to help balance the budget, it might not have appeared on anyone else's.
Rossomondo: No bundling of MotoGP and F1 rights under Liberty
MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Barclays leads dramatic rights fee trend in women’s football
Sponsorship rights fees in women's football are rising on a growing set of commercial objectives from brands.
Why have the London Stadium’s naming rights taken so long to sell?
Allianz appears poised to take on the naming rights to the London Stadium, home ground of West Ham United and former main stadium of the London 2012 Olympics. SportBusiness Sponsorship asks four sponsorship professionals why the asset has taken so long to sell.
‘I’m Just Kane’: How Skechers became part of Harry’s game
Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?
Competitors clash as virtual advertising looks set for leap from experiment to ubiquity
Aim Sport and Supponor in bitter legal dispute with millions at stake
Switch to software-based service should remove gremlins plaguing digital replacement technology
Vodafone renews naming rights to NRL Warriors, signs Robinson as RLWC ambassador
Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Rakuten Sports close to finalising first Warriors APAC sponsorship deal
Rakuten Sports, the Rakuten Group’s sport and entertainment partnership services unit, expects to conclude its first regional deal for the Golden State Warriors in the coming months and has ambitions t…