Analysis

BOTH COCA-COLA and Pepsi reported results in February but showed very different market performance

IN SELECTING HEINEKEN over a British beer brand LOCOG showed there is no room for sentiment when it comes to the London Olympics. In its latest report, Heineken posted global beer sales volumes of 18

RAISING THE EQUIVALENT of €40bn in today’s volatile debt markets is a big task for even the best known global corporation. Ou

WHEN IT COMES to running successful sports and entertainment venues Anschutz Entertainment Group is second-to-none

THE MARKET GYRATIONS of the past few years have been particularly brutal for car manufacturers and their withdrawal from sports marketing looked like it might be the new reality

WHEN EUROSTAR published its annual results to shareholders in January it was able to point to double digit sales growth and rising customer numbers
Cricket

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…

By Matthew Glendinning

By Matthew Glendinning

By Matthew Glendinning
Motorsport

The US Army has signed a one-year partnership with Revolution Racing, which provides opportunities in NASCAR for minorities and women and is owned by Max Siegel and John Story, former executives at Dale Earnhardt, Inc.

Gaelic Sports

ETIHAD AIRWAYS, the UAE’s national airline, has ended speculation surrounding its commitment to the GAA Hurling All Ireland Senior Championship with a sponsorship extension of a further 12 months. Although undisclosed, Frontiers values the deal at around $1.5m.

Golf

FEDEX HAS EXTENDED its long-running sponsorship of the PGA Tour’s St Jude Classic for a further three years.

Motorsport

FERRARI’S FORMULA ONE team has renewed its long-standing partnership with tobacco giant Philip Morris International until the end of 2015. As a result, the team will maintain its association with the Marlboro brand and continue to be known as Scuderia Ferrari Marlboro.

Multi-sport

CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.

Rugby League

Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.