Fullers “disappointed” not to be London 2012 beer sponsor

IN SELECTING HEINEKEN over a British beer brand LOCOG showed there is no room for sentiment when it comes to the London Olympics. In its latest report, Heineken posted global beer sales volumes of 18.7m hectolitres making the traditional English company look like a microbrewer. Outside its home market Fullers will always be a specialist tipple but Sports Marketing Frontiers is more than prepared to lend our support in the spirit of London Pride (and a small donation to our Christmas party). - 11/2/2011