WHEN EUROSTAR published its annual results to shareholders in January it was able to point to double digit sales growth and rising customer numbers. CEO Nicholas Petrovic was particularly bullish about future prospects so it is odd to find the company dragging its heels when it comes to the London Olympics. Thousands are expected to visit London via the Eurostar during the games and many more as the place branding effects kick in over subsequent years. Yet one could be forgiven for thinking its association with 2012 had been all but forgotten. The company has been hard to engage and noticeably absent from LOCOG partner briefings which is particularly surprising as its head of communications Mary Walsh, who joined in 2009, has a background at another 2012 sponsor, Lloyds TSB. - 11/2/2011
Eurostar on a slow track with 2012 sponsorship
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