AEG keeps faith with telecoms as naming sponsor of Istanbul Arena

WHEN IT COMES to running successful sports and entertainment venues Anschutz Entertainment Group is second-to-none. So, it is unlikely to be an accident that it has once again teamed up with a major telecoms brand to support its latest venture. The 40,000-seater Turk Telekom Arena in Istanbul opened its doors for the first time with a football match but AEG will no doubt have a wider mix of entertainment in mind. It has proved itself a master at leveraging exclusive content through a mobile partner in a self-reinforcing relationship that sees both companies’ fortunes flourish. - 11/2/2011

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