Will Partington

Football

The Lagardère Sports and Entertainment agency has brought in hundreds of millions of dollars from just two sponsorship agreements for its African football rights.

For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.

Football

Music streaming service Deezer has taken its first steps into sport sponsorship, signing deals with Manchester United and FC Barcelona, to set it apart from the competition within a crowded streaming market.
Athletics

UK-based health services provider Simplyhealth will title sponsor the Great Run series covering 12 mass participation races in UK cities ranging from 5k, 10k to half marathon, with around 230,000 runners taking part. Its flagship event is the Great North Run half-marathon which attracts around 60,000 participants per year.
Football

Nestlé’s Milo powdered drink brand becomes Barcelona’s official tonic food drink, however the deal is not a standard media visibility deal for Nestlé.

Rugby

Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.
Multi-sport

Japanese conglomerate Toshiba will pay millions of dollars to venue owner and operator Anschutz Entertainment Group (AEG) for marketing rights and preferred supplier status with three major sports and entertainment arenas in the US, UK and Germany.

Football

Thai energy drink Carabao this month ended the English Football League's search for an EFL Cup title sponsor as part of the brand's major marketing push in the UK.

Football

Chilean wine producer Santa Rita became English Premier League club Arsenal’s first Official Wine Partner earlier this summer, in order to increase brand awareness across the world.
Basketball

German banking group ING-DiBa has renewed as the main sponsor of Germany’s national basketball and national wheelchair basketball teams at roughly the same fee as the previous deal, despite the retirement of the brand’s long-term brand ambassador, Dirk Nowitzki, from international basketball at the start of this year.