Will Partington

The advertising deal struck last month by Chinese consumer electronics company Changhong with 12 clubs from Italy’s top two football divisions – seven from Serie A and five from Serie B – could be the b…

THE LOGISTICS CATEGORY is dominated by three global brands with a strong presence in sports sponsorship. These are US-based operators UPS and FedEx and Germany-based DHL, which is part of the wider Deutsche Post organisation. 

Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.