Will Partington

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals
Cycling

Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.

Multi-sport

The International Olympic Committee (IOC) is generating record income from its TOP sponsorship programme for the 2017-2020 cycle following a deal with technology company Intel, announced last month.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

Football

DHL signs for Copa Libertadores as Conmebol seeks market value. Under the one-season deal, agreed with the South American Football Confederation (Conmebol), DHL also becomes the Official Global Courier of the confederation.

Football

Home furnishings retail chain Conforama became the title sponsor of France’s top football league, Ligue 1, in a three-season deal, from 2017-18 to 2019-20, thought to be worth about €27m ($29.5m)
American Football

Geico is the largest media buyer in the car insurance sector, spending $1bn (€937m) on advertising in 2016.

For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.

Rugby Union

French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.