Tom King, Asia Office

Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'

The postponed Tokyo 2020 Olympics and Covid-19 pandemic is forcing the Japanese Olympic Committee to cut funding for Japanese sports federations

The Beijing 2022 Winter Olympics organising committee has signed a quartet of official suppliers

Sports apparel brand Warrix has been appointed the official football supplier of the 2020 Asean Football Federation Suzuki Cup

Tokyo 2020 organisers are starting talks with sponsors next month about the implications of the rescheduled Olympics

The Board of Control for Cricket in India (BCCI) could issue an invitation to tender for kit sponsorship rights before its deal with Nike ends in September, it has been claimed

In a positive sign for next year's Olympics, Japanese Olympic Committee chief Yasuhiro Yamashita has told his international counterparts that Tokyo is gradually resuming sporting activities - Kyodo News

Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports

A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December

Japanese diesel engine manufacturer Yanmar has renewed its sponsorship of the AFF Suzuki Cup to cover this year’s tournament, the company’s third partnership with the championship.