Cadbury ramps up women’s sport backing in Australia with Matildas deal
Confectionery brand Cadbury Australia has signed a two-year sponsorship deal with the Australian women's national football team, the Westfield Matildas
Qantas to end long-running Rugby Australia sponsorship
Australia’s national airline Qantas is terminating its 30-year backing of Rugby Australia as the company battles deteriorating market conditions in the aviation industry.
Brown targets more Asian sponsors for McLaren
McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Repco replaces Virgin Australia as Supercars naming rights sponsor
Australian automotive engineering and retail company Repco will take over as the naming rights partner of Supercars under a new five-year agreement
Korea volleyball signs three-season sponsorship deal with Fila
Global sportswear brand Fila has signed an agreement to sponsor the Korea Volleyball Federation
Football superstars tie up with TCL in Sportfive campaign
Chinese consumer electronics firm TCL has announced a partnership with six of the world’s top footballers.
Round-Up: Wada threat to US athletes, Kooyong Classic cancelled, Williams family leaves F1, and more
America's top athletes could be banned from the Olympics and other major international sporting events if the US follows through on its threat to withdraw funding from the World Anti-Doping Agency - Reuters
Pakistan and Sri Lanka T20 leagues target November starts
T20 cricket franchise leagues in Pakistan and Sri Lanka have announced plans to play later this year. Meanwhile, Indian Premier League preparations continue, with teams adding more sponsorship deals
Cricket Australia inks three-year Vodafone naming-rights deal
Cricket Australia has signed a three-year deal with Vodafone as its men's Test naming-rights partner, and partner of Women’s Big Bash League and the Australian Women’s Team.
Korean basketball pre-season tournament cancelled, 2020-21 season start under threat
The Korean Basketball League has been forced to postpone its planned 2019-20 season decider due to a second Covid-19 outbreak, with the October start of the 2020-21 season also under threat