IPC and Coca-Cola agree worldwide Paralympic sponsorship
The International Paralympic Committee has added the Coca-Cola Company to its roster of Worldwide Paralympic Partners, its top tier of sponsorship
Huawei exits Canberra Raiders sponsorship citing ‘negative environment’
Chinese technology firm Huawei is scaling back its sponsorship of Australian National Rugby League club Canberra Raiders, citing a "negative business environment" for the company in Australia
Nike’s sponsorship of Neymar comes to an end
Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
FanCode enters online merchandising market
Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Flurry of sponsorship deals ahead of IPL start
There has been a surge in sponsorship dealmaking ahead of this year's Indian Premier League T20 tournament, which starts in the United Arab Emirates on September 19
East Asia Super League announces 10-year deal with Fiba ahead of 2021 launch
New pan-regional club basketball league the East Asia Super League has secured the backing of world governing body Fiba in a 10-year deal
Supercars agrees multi-year Bathurst 1000 sponsorship deal with Repco
Supercars has established a new five-year agreement with Australian automotive engineering and retail company Repco to sponsor its Bathurst 1000 championship event
Warriors to continue with Vodafone after Telstra U-turn
Australian National Rugby League title sponsor Telstra has backed away from an attempt to stop rival telco Vodafone sponsoring the Warriors from next season
IPL gets green light for UAE move, seeks new sponsor
The Board of Control for Cricket in India has secured Indian government approval to run this year's Indian Premier League in the UAE, according to league chairman Brijesh Patel
Supercars inks three year sponsorship deal for Townsville race
Insurance provider NTI has signed on as the official naming rights partner of the annual Townsville Supercars event through to 2022