GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
Freestyle skier Gu signs on with Tiffany & Co as brand ambassador
Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
AFC invites sponsorship bids in electronics category for national team competitions
The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…
Uefa adds blockchain partner to existing Alipay deal for Euro 2020
Uefa has added a new category to its existing deal with Ant Group-owned payment business Alipay, which sees Antchain become the official global blockchain partner of Euro 2020 and Uefa national team football
India ‘drops’ Chinese kit sponsor Li Ning for Tokyo 2020
The Indian Olympic Association has dropped Chinese sportswear maker Li Ning as its official kit partner after a public backlash in the country
Nottingham Forest strikes sponsorship deal with The Skinny Food Co
English Championship football club Nottingham Forest has agreed a sponsorship deal with local nutrition brand The Skinny Food Co
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Herbalife becomes official supporter of 2020 AFF Suzuki Cup
Nutritional and wellness company Herbalife has been named an official supporter of the 2020 Asean Football Federation Suzuki Cup
Tokyo 2020 president insists sponsors are committed despite delay request claims
Seiko Hashimoto, president of the Tokyo 2020 organising committee, has said that sponsors continue to support the hosting of the Games, despite reports that some Japanese backers have privately called…