NTT joins Premier Padel’s tour sponsor set
Premier Padel has added to its tour sponsor roster by agreeing a deal with Japanese IT service and consulting company NTT Data
Armani maintains Euroleague backing
Euroleague Basketball has agreed a one-year extension to its sponsorship deal with Italian fashion house Emporio Armani
European Athletics signs apparel deal with Joma
Spanish sportswear brand Joma has agreed a deal to become an official partner of European Athletics
Leeds United renews Adidas kit deal
English Championship club Leeds United has extended its kit deal with German sportswear company Adidas.
The deal will cover playing and training kit, as well as other apparel
DoorDash extends backing of NBA, WNBA
Food delivery service DoorDash has announced a multi-year renewal of its sponsorship of the NBA and WNBA
MediaMarktSaturn adds Klopp as ambassador
Jürgen Klopp has further enhanced his brand presence in his native Germany by agreeing an ambassador deal with MediaMarktSaturn, a chain of consumer electronics stores.
Johnstone’s Paint adds another layer to WST deal
Johnstone’s Paint, one of three top-tier principal partners of the World Snooker Tour, has added another element to its sponsorship.
Supercars signs up Monster Energy, extends with Boost
Supercars Championship has agreed a multi-year sponsorship deal with Monster Energy, while Boost Mobile has signed a one-year extension to its contract with the Australian series
Velux opens up Tour de France deal
Danish window manufacturer Velux has agreed a deal to sponsor the Tour de France
World Masters returns to PDC calendar
The Professional Darts Corporation (PDC) has confirmed the return of its World Masters event, which is set to be backed by existing sponsor Winmau