Lenovo adds São Paulo Grand Prix to F1 race sponsorships
Chinese technology company Lenovo has added further inventory to its sponsorship of Formula 1 by becoming the new title sponsor of the São Paulo Grand Prix.
Univé upgrades with Feyenoord
Dutch insurance cooperative Univé has extended and upgraded its sponsorship deal with Eredivisie club Feyenoord.
Odisha further extends role as main sponsor of Hockey India
The Odisha Government has agreed a three-year extension to its contract as the major team partner, or main sponsor, of Hockey India.
Aditya Birla backs India at Paris 2024
The Indian Olympic Association (IOA) has agreed a new sponsorship deal with financial services group Aditya Birla Capital.
UFC takes a Stancé with new licensing deal
Stancé, a newly-launched designer art toy company, has entered into a deal with the Ultimate Fighting Championship (UFC) to aid its global rollout plans.
Digi maintains LaLiga connection with Alavés
Telecommunications company Digi has retained Deportivo Alavés in its portfolio of LaLiga club sponsorships.
Cuervo stays in UFC’s corner
The Ultimate Fighting Championship (UFC) has agreed a five-year extension to its US sponsorship deal with tequila brand Cuervo.
Valiant maintains historic ties to BSC Young Boys
Swiss Super League club BSC Young Boys has extended its long-standing sponsorship deal with financial services group Valiant.
See You At Jeanie’s agency seeks to harness growing women’s sports market
See You At Jeanie’s, a new agency focused on women’s sport, has launched in the UK.
BigMat ups cycling backing as first 2027 UCI Worlds sponsor
A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.