LG Electronics agrees deals with Atlético de Madrid, Toronto FC
South Korean company LG Electronics has agreed sponsorship deals with Spanish LaLiga club Atlético de Madrid and Major League Soccer (MLS) team Toronto FC.
Premiership Women’s Rugby signs Gilbert ahead of second season
Premiership Women’s Rugby (PWR) has agreed a long-term sponsorship deal with British sports equipment company Gilbert.
Puma to push new brand campaign through Eurosport’s Paris 2024 coverage
German sportswear and equipment manufacturer Puma has agreed a deal with Warner Bros. Discovery to sponsor Eurosport’s linear television coverage of the 2024 Olympic Games.
Kumho Tire joins Eintracht’s strategic partner line-up
South Korean company Kumho Tire has agreed a three-year sponsorship deal with German Bundesliga club Eintracht Frankfurt.
WNBA matches with dating app Bumble
The Women’s National Basketball Association (WNBA) has agreed a multi-year sponsorship deal with Bumble, the women-first dating and social networking app.
Insurer Caser renews with La Vuelta for three more years
Spanish insurance firm Caser has renewed its sponsorship agreement with La Vuelta e Espana Grand Tour cycling race for an additional three years
ATP Tour adds nutrition partner with FitLine agreement
The ATP Tour, the governing body for men's professional tennis, has announced a multi-year global partnership with FitLine, making the brand its 'Official Sports Nutrition Partner' and 'Official Energy…
Wolves add Neo as official FX transfer partner
Premier League club Wolverhampton Wanderers has unveiled Neo as its official foreign currency exchange partner.
Rocket Mortgage backs Cleveland’s WTA event
US mortgage lender Rocket Mortgage has agreed a deal to become the presenting partner of Tennis in the Land, a Women’s Tennis Association (WTA) 250 tournament in Cleveland.
AQBank comes in to aid Santos’ rebuilding process
Campeonato Brasileiro Série B club Santos FC has agreed a shirt sponsorship deal with AQBank.