McDonald’s adds New York Jets to NFL sponsor portfolio
The New York Jets NFL franchise has agreed a multi-year sponsorship deal with fast-food restaurant chain McDonald’s.
FC Barcelona signs up Fever as ticketing partner
Spanish LaLiga club FC Barcelona has agreed a deal for Fever, a live entertainment discovery platform, to become its official ticketing technology partner.
AFA extends Konami deal to 2027
The Argentinian Football Association (AFA) has renewed a deal with Japanese video game developer Konami that covers its men’s national team.
RFEF adds La Roche-Posay as official sponsor
The Spanish Football Federation (RFEF) has agreed a sponsorship deal with dermocosmetic brand La Roche-Posay.
World Netball extends long-running Gilbert deal
Sports equipment manufacturer Gilbert has renewed its ball supplier deal with World Netball.
Europcar continues to ride alongside La Vuelta
Vehicle hire company Europcar has agreed its latest one-year sponsorship extension with cycling ‘Grand Tour’ the Vuelta a España.
Girona adds to Asian betting sponsors with K9Win deal
Girona has agreed a new sponsorship deal with K9Win which represents its second partnership with an Asian betting and gaming operator this year.
Lazio upgrades with Aeroitalia
Italian Serie A club SS Lazio has extended and enhanced its shirt sponsorship deal with airline Aeroitalia.
ISPS Handa adds Women’s Scottish Open to golf portfolio
Japanese non-profit organisation ISPS Handa has been announced as the new title sponsor of the Women’s Scottish Open golf tournament.
Barbasol extends backing of Horizon League basketball event
Shaving cream brand Barbasol has renewed its title sponsorship of the Horizon League Basketball Championships.