ExpressVPN moves into football with Tottenham deal
Consumer privacy and security company, ExpressVPN, has struck its first global sponsorship deal in football with English Premier League club Tottenham Hotspur
PFL appoints Wood to APAC, ANZ-focused role
The Professional Fighters League (PFL) has hired Andrew Wood to lead partnership sales in Australia and the Asia-Pacific region
Cruzeiro retains Betfair in record deal
Campeonato Brasileiro Série A club Cruzeiro has agreed a two-year extension to its main shirt sponsor deal with Betfair.
Molten joins fledgling Super League Basketball
Super League Basketball (SLB), the new elite basketball competition in the UK, has agreed a multi-year sponsorship deal with the UK and Ireland division of sports equipment manufacturer Molten
Roosters bring in BYD as new main sponsor
National Rugby League (NRL) club Sydney Roosters has signed Chinese electric vehicles manufacturer BYD as its new main sponsor.
The five-year contract, worth A$10m (€6.16m/$6.5
Talabat delivers Arabian Gulf Cup deal
Food delivery company Talabat has agreed a deal to sponsor the 2024 Arabian Gulf Cup
Bitpanda adds Zverev to tennis portfolio
Austrian cryptocurrency trading firm Bitpanda has broadened its tennis sponsorship portfolio by agreeing an endorsement deal with Alexander Zverev.
The three-year contract with the current No
Volkswagen sponsors Bulgarian Cup
The Bulgarian arm of German automotive manufacturer Volkswagen has agreed a deal to sponsor the country’s knockout club football competition.
Galatasaray fills shirt sponsorship void, launches Galatalk
Galatasaray has agreed a new shirt sponsorship deal with Turkish conglomerate Pasifik Holding, while the Turkish Süper Lig club is to work with Orange Marketing Group and Telefónica to launch a mobile p…
Leganés becomes latest addition to Ebury’s football portfolio
Spanish LaLiga club CD Leganés has agreed a two-season sponsorship deal with fintech Ebury.